A Little Bit of Everything
Why keep it simple? When I partnered with TranzX to create this promo for their EDP01 Dropper Post, they said they wanted a little bit of everything: Studio footage, info-graphics, their product in use. Something to communicate how their product would benefit the end user.
Keep It Short and Sweet
We don't need to over complicate an ad if you don't want to. Sometimes it's best to say a few words and then let your product do the rest.
Don't Just Be About It, Vlog About It
As my favorite Radiant would say, "Journey before destination." Let's tell a story: the why, the how, the what. Cold hard specs and features are all well and good, but an adventure gets the people going. Show some personality, get weird with it, help people connect with your brand on a deeper level.
Educate to Elevate.
Help your customer service team out. Nip the obvious questions in the bud with educational content. Voiceovers, captions and close ups tend to do the trick.
Do You Only Film Bikes?
What can I say? I like filming people riding bikes.. Here are some videos that don't have bikes in them.
